Privacy Policy

Last updated: 8 October 2026

Who we are and how to contact us

Alex’s Bakery Limited is responsible for the personal information we collect through our website, orders, bookings and customer enquiries. Our bakery and correspondence address is 275 Deansgate, Manchester M3 4EL, United Kingdom. Email [email protected], call 0800 975 0280, or use our contact page.

Information we use

When you order, book or contact us, we use the details needed to help you: your name, contact details, billing and delivery addresses, order or booking information, delivery preferences and correspondence. For personalised products, this can include the wording, photographs or logos you provide. If you create an account, we use the account details and order history associated with it.

Payment providers process the payment information needed for your chosen method. We receive transaction information needed to confirm payments, handle refunds and keep records. Technical information, such as IP addresses, browser information and security logs, may be processed to operate and protect the website. Optional analytics and advertising technologies are controlled through Cookie settings.

Why we use information

Orders, bookings and enquiries: to take steps you request before a purchase and fulfil our contract with you, including making your order, arranging collection or delivery and providing customer service.
Business records: to meet applicable accounting, tax and other legal obligations.
Website security and resolving issues: for our legitimate interests in running a secure business, preventing misuse and handling disputes, balanced against your rights.
Newsletter and optional cookies: with your consent. You can unsubscribe using the link in our emails and change optional cookie choices at any time.

Only provide information needed for your request. If you supply another person’s details for a delivery or gift, make sure you are entitled to share them and let that person know about this notice. Please contact us directly about dietary requirements and avoid entering unnecessary medical details into general order notes.

Who receives information

Information is shared where needed with people and services helping us fulfil your request and run the business. These include website hosting and technical support, payment providers, booking and email services, delivery providers such as Royal Mail, and professional advisers or public authorities where required. The payment provider and delivery method used depend on your order and the options available at checkout. Providers may also have their own privacy notices.

Cookies and marketing

Necessary technologies support the basket, checkout, security and your saved preferences. Optional Google analytics, Google advertising and Facebook advertising technologies are subject to your cookie choices. Read our Cookie Policy and use to review or withdraw optional consent. Declining optional cookies does not stop you shopping.

How long information is kept

The period depends on why information is needed. Order and payment records are retained for the relevant accounting, tax and legal requirements. Enquiries and customer-service records are kept for as long as necessary to handle the request and any related dispute. Account information is kept while needed to provide the account and meet associated obligations. Newsletter details are used until you unsubscribe; a limited suppression record may be needed to respect that choice. Contact us for information about the retention criteria relevant to your records.

Overseas processing

Some service providers may process information outside the UK. Where UK data protection law requires safeguards for a transfer, these must be in place, for example an applicable adequacy arrangement or approved contractual safeguards. Contact us for details about the providers, locations and safeguards relevant to your information.

Your choices and rights

Depending on the circumstances, you can request access to your information, correction, deletion, restriction of use or a portable copy, and object to certain processing. You can withdraw consent without affecting processing that was lawful before withdrawal. To make a request, use the contact details above. We may need proportionate information to verify your identity. Requests are normally free of charge.

If you are unhappy about how we handle your information, please contact us. You can also raise a concern with the Information Commissioner’s Office (ICO).

Updates

We may update this notice when our services or information practices change. The date above identifies this version. See also our Terms & Conditions and Refunds & Returns Policy.